Community Building Tips for Facebook

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Be Active.

• Administrators should post at least once per week on their Facebook page's wall.
• Studies show messages that end with a question receive the most feedback.
• Studies also show the shortest messages are the most popular.
• Deadlines reminders make great posts.
• Links to news articles or videos relevant to your department's purpose are also welcomed.

Involve the Entire Department.

• Ask all staff members to create Facebook work accounts. Staff should "like" your Facebook page.
• Ask student workers to "like" your Facebook page.
• When you post a message on Facebook, ask all members of your staff to "like" the comment, or reply with a supportive comment. It takes 5 "likes" or "comments" for your message to appear in our students’ "Top News," which is the first thing they see when they sign in to Facebook.

Advertise Your Page to Students.

• Place flyers around your office telling about your page. A flyer in a plastic frame on your reception desk is a good start.
• Verbally remind students about the page when they visit or call your office.
• Add a link to your Facebook page on your email signature
• Add a "visit us on Facebook" message to your Voice Mail greeting.
• Add a "Like" plugin to your LSCC Web page.

"Like" Other Departments’ Pages and Posts.

• The more "likes" a post receives, the higher it appears in students’ "Top News." So, help your fellow departments gain "likes"—they will help you, too!